Things that make you go hmmmm....

Last night, as I was driving home from Whole Foods, a Chipotle commercial came on the radio. Now, I love Chipotle. Heck, I don't even mind McDonald's. McDonald's owns somewhere in the neighborhood of 90% of Chipotle stock. I'm sure the amount varies, but it's definately a controlling interest.

So, the Chipotle commercial was going on and on about how they support sustainable agriculture and the small farmer. Sounds great, eh? There's only one problem. McDonald's is one of the biggest corporate backers of NAIS, as they believe it will aid in traceback in the event of meat contamination. Seeing as NAIS is the single biggest threat to the small producer today, I wonder how that squares with "supporting the small farmer."